Originally an Atelier (the “astelier”) was a laboratory where wood was worked.
Later it became a place of creation, of crafts, of fine arts where a group of expert artisans worked under the direction of a Master.
I still remember, in 1956, when my father, Armando Simoni, talking about future projects in which, despite my youth, I already saw myself. involved, he pronounced the word Atelier. It was the most fair and appropriate description for what he had created.
His exclusive Fountain Pens intended for a very selected audience capable of appreciating the small masterpieces that came from the expert hands of the artisans that he had personally trained, the highest quality, the technology, originated from the beginning not only an unmistakable style but also a own philosophy that becomes heritage of the family. Thus begins in that distant 1918 a history and a tradition that this year 2008 celebrates the 90th Anniversary of uninterrupted activity.
I have not forgotten this very special word, Atelier. My son Gianluca and I wanted to give meaning to this concept: AS ATELIER SIMONI
⚫ creativity and emotion
• high quality • unique and advanced technologies
constant bacteriological control during production with the 99.99 TM process
⚫ sophisticated and elegant details
⚫ tailored, as the maximum expression of personal status and a permanent dialogue with the client whose wishes are anticipated and realized, anticipating, once again and in various ways, future times.
Raffaella Simoni Malaguti